about us.

My family and I are so excited to open our parlor in our very own neighborhood of East Greenwich Township, NJ. I am originally from Brooklyn, NY and wanted to create a place that reminds me of the chic dessert shops I frequented back in my hometown — a place where our community can enjoy delicious fresh treats while forging unforgettable memories with friends, family members, and colleagues.

I grew up in a family of bakers. My Grammy made the best sweet potato pie I’ve ever had! There aren’t many that come close to my Auntie’s Red Velvet cake. They definitely set the bar high. I pride myself in using the finest ingredients to bring these recipes and many more to life through SUGARED.

SUGARED by Sha is a nut-“freendly” dessert lounge. The parlor offers a daily selection of eight signature cupcake flavors, including delights such as Carter’s Chocolate Crave, Vanilla Bean Dream, the refreshing Lemon Blossom, and the classic Cookies & Cream. We unveil new weekly flavors to keep the excitement fresh. In addition to our renowned cupcakes, SUGARED by Sha offers several gourmet desserts (see our menu) and semi-custom cakes (available by special order). Treats can be enjoyed in our modern industrial parlor or to-go.

SUGARED by Sha is the ideal spot for date night, an after-school treat for the little ones, or to just indulge in simple luxuries after a long week. Beyond this, we host special events in our private event suite, such as bridal showers, baby showers, birthday parties, meetings, cupcake/cake decorating classes and more. You can even rent the entire parlor.

Live sweeter at SUGARED by Sha!